Content dissemination is fully implemented through social media and multiple search engines nowadays. Those social media and search engines manage large audiences and take a full control over them. For that reason, content dissemination has low efficiency. The platforms controlling content dissemination get huge volumes of data from users. However, both publishers and creators are not rewarded sufficiently for their content. It would be much better for publishers, content makers, and users to get more control for creating, delivering, and using the product. The process could be absolutely transparent and no intermediaries would be needed at all. That’s where **[MEDIA Protocol](https://www.mediaprotocol.org)** comes in. That platform is a rewarding system for everyone, for creators, publishers, and developers. The users have a unique chance to be rewarded for things they do in their everyday life, i.e. for reading, watching, and sharing their favorite content. ![bitmap-retina.76ae2e2c-1024x534.png](https://cdn.steemitimages.com/DQmRYgMXqRmWcx4HZfS1TjznxiqzyVNR6TheD48wLyVcdR4/bitmap-retina.76ae2e2c-1024x534.png) **[MEDIA Protocol](https://www.mediaprotocol.org)** is a number of tools, with the help of which users are able to create their own **dApps (decentralized apps)**. The platform uses its own **MEDIA token**. **How it works** **[MEDIA Protocol](https://www.mediaprotocol.org)** a number of tools turning content into a smart urls, allowing publishers and brands to load with tokens. Users are paid for reading or watching the content they like. The working principle is very simple, the content creators publish their content directly without any third parties or intermediaries and are rewarded for that if the users subscribe or pay for their content. But that’s not the only way of getting rewards for the content makers; they can be rewarded by advertisers who are accessed via their traffic. ![Rabota-Media-Protocol.png](https://cdn.steemitimages.com/DQmYJ9aCL9qAqrkvWkeZsJCcK9PvPXXVY4xxNgij21j1W5X/Rabota-Media-Protocol.png) What about consumers? They aren’t left behind as well. They have a chance to earn tokens for their engagement or for sharing certain content in their social networks. If the advertisers want to pay for their attention, the users will also be rewarded by them. However, each app which implements the protocol is going to vary by its rewarding system and content. The first app using the **[MEDIA Protocol](https://www.mediaprotocol.org)** already exists, it is **CryptoCatnip app**. It can be easily found in** iTunes** or **Google Play Market**. The target audience of the app is people who read and are always aware of the crypto news. It allows to earn the **MEDIA tokens** while enjoying the latest news in crypto field. The Content Recommendation Server using the artificial intelligence will provide users only with the content they are interested in. The system uses a very complicated algorithm which can analyze the content and define the topic and title. It seems to be really innovative. All the users have a chance to analyze the code and check its security, while **[MEDIA Protocol](https://www.mediaprotocol.org)** is an open code. GitHub has provided all the information on **[MEDIA Protocol](https://www.mediaprotocol.org)**. Moreover, the software developers can access that information absolutely for free. **ICO details** The official site provides no information about license fees. According to the data, providing by the **[MEDIA Protocol](https://www.mediaprotocol.org)** team, the tokens will be sold with the help of an ICO somewhere in the first quarter of 2018 until they’re sold in a full volume. They plan to start from a private sale. The price and ICO details are not disclosed yet as well, there is just the information on KYC check. It’s known that the **MEDIA token** is ERC-20 token and is compatible with its own blockchain. **[MEDIA Protocol](https://www.mediaprotocol.org)** team is moderately big and consists of 16 enthusiasts. The team is pretty young, but most of the members are highly-educated IT specialists and software developers. Some of them have worked with Codec.ai, which is well-known for specializing in Artificial Intelligence and developing big programs in the marketing business. ![Komanda-1.png](https://cdn.steemitimages.com/DQmP4ZFbYa6teKiBTMyKKR98fxnjxRLPo9CcTG8dDPJ6MG2/Komanda-1.png) **[MEDIA Protocol](https://www.mediaprotocol.org)** has its Telegram channel with the audience of about 1000 members and other social media profiles. Their roadmap is still developing. The team members represent the platform at a couple of conferences worldwide every month. MEDIA Protocol team has a very interesting message to render notwithstanding the strong competition. The team behind **[MEDIA Protocol](https://www.mediaprotocol.org)** seems to have a great future, of course, if users are going to show a desire to use their internal currency.

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Authored by: Malabarka (@Precious_ship)