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Good day members of business activity, I'm glad to be writing here again in this wonderful community after having done my introduction post. Today's article would be about Digital Marketing, I'm sure you must've heard about it somewhere. So stick with me as we go further. https://cdn.steemitimages.com/DQmRDGakkjKoaVympAAufuzPBV4RV5JAPaBNHW5UvyKR6qr/cyxkEVqiiLy2ofdgrJNxeZC3WCHPBwR7MjUDzY4kBNr81LetETmuDWKvqCPmaSADqzr7cvw5uMJgEuBeuvuxazYG8zoQXWgA6qkN5Yo32DcRzka1VLsrb2BJSkBrF9yjpHU.png **What Is Digital Marketing?** The practice of promoting goods and services to customers through digital platforms is known as "digital marketing." Utilizing websites, mobile devices, social media, search engines, and other like channels are all part of this sort of marketing. In the 1990s, as the internet expanded, digital marketing gained popularity. Digital marketing is often thought of as a new way for businesses to interact with customers and comprehend their behavior. It shares some of the same principles as traditional marketing. In their marketing strategy, businesses frequently meld conventional and digital marketing approaches. What internet marketing, also known as digital marketing, comprises is finding marketing approaches that appeal to your target demographic and convert into sales, as well as completing the necessary research and analysis to measure the success of those strategies using digital, online, and electronic means. And it is, without a question, moving at a dizzying pace. You'll need a solid foundation, as well as the capacity to think critically and be endlessly imaginative, to keep up. Fortunately, that is precisely the goal of this article: to arm you with the mental tools you'll need to stay ahead in such a crowded market. *TIPS TO NOTE* * Maintain a constant focus on your customers: Every business owner, especially when it comes to online marketing, needs a customer base in order to succeed. You must determine who uses your products, their values, how they learned about them, how they feel about them, and which products they use or like the most. Being able to evaluate your consumers and have a one-on-one interactive session with them will provide you with not only insights into your customers, but also enough records to increase their base happiness. It is so similar to UX/UI design, designers have interactive sessions with their users, they collect sufficient quantitative data during those sessions in order to solve a problem space(if any) and ensure users enjoy the product in the best possible way. * Create a defined marketing strategy: Many marketers who have no prior experience with the internet begin by investing money in intermittent bursts to ensure that it is evenly distributed across all marketing platforms. This may appear to be the best idea at first, but it actually wastes money. Starting with a strategy and sticking to it is the best way to go.It is best to begin with a strategy and then stick to it. Organise your own marketing strategy. Plan your internet marketing mix correctly so that you can synchronize the platforms and specific initiatives. Once you've devised your own strategy, you should notify other teams so that their efforts may be coordinated with yours. Build trust in your teams in the same way that you do with your customers. You must stop thinking of each strategy as a separate scenario. If you treat channels or markets as separate disciplines without considering the marketing mix, you may run into difficulties. For example, you may start by not disseminating duplicate material or content that contradicts each other across many platforms. https://cdn.steemitimages.com/DQmRDGakkjKoaVympAAufuzPBV4RV5JAPaBNHW5UvyKR6qr/cyxkEVqiiLy2ofdgrJNxeZC3WCHPBwR7MjUDzY4kBNr81LetETmuDWKvqCPmaSADqzr7cvw5uMJgEuBeuvuxazYG8zoQXWgA6qkN5Yo32DcRzka1VLsrb2BJSkBrF9yjpHU.png **The Challenges of Digital Marketing** Digital marketing poses particular challenges to its practitioners. To effectively advertise their products or services, digital marketing experts need to stay up to speed on how digital channels work, how customers engage with them, and how to make the most of them. Receivers are progressively being overwhelmed with rival advertisements, making it harder to hold their attention. Analyzing the massive amounts of data that digital marketers collect and then using this data to inform new marketing initiatives can be difficult as well. The difficulty of efficiently obtaining and utilizing data emphasizes the need for a marketing strategy based on a thorough comprehension of consumer behavior in digital marketing. For instance, it can be necessary for a business to examine fresh types of client behavior, such employing website heatmaps to understand the customer journey. https://cdn.steemitimages.com/DQmRDGakkjKoaVympAAufuzPBV4RV5JAPaBNHW5UvyKR6qr/cyxkEVqiiLy2ofdgrJNxeZC3WCHPBwR7MjUDzY4kBNr81LetETmuDWKvqCPmaSADqzr7cvw5uMJgEuBeuvuxazYG8zoQXWgA6qkN5Yo32DcRzka1VLsrb2BJSkBrF9yjpHU.png **Major Types Of Digital Marketing** #### **Website marketing** Every digital marketing strategy revolves around a website. In addition to being a very effective channel by itself, it serves as the platform for a number of web marketing efforts. A website need to give a clear, memorable representation of a company, its name, products, and services. It should load quickly and be simple to use on mobile devices. #### **Pay-Per-Click (PPC) Advertising** Through paid advertisements, pay-per-click (PPC) advertising enables advertisers to connect with Internet consumers on a variety of digital channels. Advertisements for products and services can be displayed to users who are using Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook. Marketers can set up PPC campaigns on these platforms. PPC ads can divide visitors into groups based on demographic traits (such as age or gender), or even target specific locations or interests. Google Ads and Facebook Ads are the most widely used PPC advertising networks. #### **Content Marketing** Through the utilization of content, potential customers are to be reached through content marketing. Typically, after being published on a website, content is subsequently marketed using social media, email marketing, search engine optimization, or even PPC advertising. Blogging, ebooks, webinars, infographics, podcasts, and online courses are some of the content marketing methods. #### **Email Marketing** The most successful digital marketing methods are still email campaigns. There is a common misconception that email marketing is the same as sending spam emails, but that is not the case. By using this strategy of marketing, businesses may connect with prospective clients and anyone else who may be interested in their brands. Many digital marketers build email lists of leads using all other digital marketing channels before using email marketing to convert those leads into paying clients. #### **Social Media Marketing** Brand awareness and building social trust are the main objectives of a social media marketing campaign. As you learn more about social media marketing, you can employ it as a lead generation tool or even as a direct sales channel. Two instances of social media marketing are promoted posts and tweets. #### **Affiliate Marketing** One of the first marketing methods, affiliate marketing has been given new life by the internet. Influencers that engage in affiliate marketing promote the goods of others in exchange for a cut of the proceeds from each sale or new lead generated. The affiliate networks of numerous well-known corporations, including Amazon, pay out millions of dollars each month to websites that sell their products. #### **Video Marketing** Among the most used search engines worldwide is YouTube. In order to learn something new, read a review, or simply to unwind, many consumers visit YouTube before making a purchasing decision. To employ for a video marketing campaign, there are a number of platforms available, such as Facebook Videos, Instagram, and even TikTok. When combined with SEO, content marketing, and more extensive social media marketing initiatives, video marketing is most effective for businesses. #### **SMS Messaging** Businesses and nonprofit groups also utilize SMS or text messages to tell potential clients about their most recent specials or to provide them with chances. SMS messaging campaigns are another tool used by candidates for political office to promote their own agendas and raise awareness of them. With the development of technology, many text-to-give initiatives now enable donors to make a donation or make a direct payment via a straightforward text message. https://cdn.steemitimages.com/DQmRDGakkjKoaVympAAufuzPBV4RV5JAPaBNHW5UvyKR6qr/cyxkEVqiiLy2ofdgrJNxeZC3WCHPBwR7MjUDzY4kBNr81LetETmuDWKvqCPmaSADqzr7cvw5uMJgEuBeuvuxazYG8zoQXWgA6qkN5Yo32DcRzka1VLsrb2BJSkBrF9yjpHU.png **CONCLUSION** Digital marketing has taken business to the next level by keeping them closer to their prospective clients while offering products and services to them. Indeed the digital age is vast and continuously growing thanks to the innovative minds of humans. Thanks for sticking with me throughout the whole of this article and I do hope you adapt any of these digital marketing medium in your business. Thanks once more. Yours truly @chikezie4l _{**10% to Community account**}