![Screenshot_20231031-130638.jpg](https://cdn.steemitimages.com/DQmQXZLkmzRAxx4YoPE46DaWiQr6yN4Wzk48M6UKsv5zSX7/Screenshot_20231031-130638.jpg) [pixabay](https://pixabay.com/vectors/social-media-marketing-facebook-6134993/)edited using pixellab..

Introduction

Instagram become one of the most used and most popular social Media platform all over the globe with total of 1 million monthly active users. Unfortunately many people haven't come to the realisation that this social Media platform called Instagram is also a powerful tool for promoting different things for communication, design and marketing... Due to diversity and total amount of monthly active users on Instagram it is possible to reach a vast number of people when trying to promote a specific market in the platform when the needed criteria are met. So in my article today, I'll be talking about the promotion of steemit on Instagram with the following outline > • Promotion strategy • Needed budget • Expected results ..

Promotional Strategy

It is important to have a clear goal in mind when trying to promote something on Instagram whether it is for generation of leads, brand awareness or traffic drive to website. By having a clear goal, you work up your strategyvto meet the targeted goal. Few months ago, when I go to know about the platform called steemit which I was introduced to by a Good friend of mine. I was indeed grateful to God for coming across this platform which will help to sustain financial stability and learn new things. I made a first attempt to promote the platform on my Instagram page immediately because I was beginning to see the importance of it. Here is the screenshot below and the link to the publication. ![Screenshot_20231031-113247.png](https://cdn.steemitimages.com/DQmd9y5Gd3tjmo3qWbmXCHY3W6z6KVnQW3CGs6JspyYSLAF/Screenshot_20231031-113247.png) post published August 30, 2023 [Instagram link](https://www.instagram.com/p/CzBYbibN-Qe/?igshid=NTc4MTIwNjQ2YQ==) Also in respect to this contest, I also created a post to promote Steemit with my page also with images, a text on how the platform is and relevant hashtags... Here's the screenshot and link .. ![Screenshot_20231031-113233.png](https://cdn.steemitimages.com/DQmUzGZ25a7qzqDxsR5CokfnV5pQNxH386XbL1wx1zxpfDR/Screenshot_20231031-113233.png) **screenshot of post made yesterday**| ![Screenshot_20231031-113229.png](https://cdn.steemitimages.com/DQmRa3TrMTJWTxfziHBJcx7tPKKoE46hZYdh8J3ArFgCJWN/Screenshot_20231031-113229.png)**copy text and relevant hashtags** ----- | ----- [Instagram link](https://www.instagram.com/p/CwlKclCrcQ-/?igshid=NTc4MTIwNjQ2YQ==) ✓ The first step to look into when developing a strategy to promote something on Instagram, is to understand the platform's features and how they can help get to your targeted audience. Instagram has a number of ways that can be used for promotion which includes posts (which I did), stories, reels and ads. Each ways has it capabilities and weakness and it is vital to choose the right one for your need. To me I chose the Instagram ads. It is a powerful tool for promoting your brand, business because it allows you to reach out to your specific audience and control your budget. Ads can be found on the news feed, explore page and stories.. they can also be placed on Facebook which is also a good platform.. ✓ The next step Is to consider the images or videos that you are going to use. Association to choose something that will stand out in the public and the feed so as to grab the attention the audience... The next thing to consider is very essential by knowing the copy or the text that we follow the image or video ... Keep the copy concise and engagement... ✓ another thing to consider is the the action you want people to take after seeing your ad. This could be something like "sign up". Make the call-to-action easy and clear to follow... > The best medium of ad to use in promoting steemit is the Instagram Ad. Although the paid page ads can be effective but the Instagram Ad will be effective because it is very visual, and good for sharing images and videos. It has an engaged and large user base... ### Make sure of the use of relevant hashtags 3-5 so as not to affect your ad performance..

Budget

When planning your promotion strategy the budget is an important Factor to notice. Taking a look in to the budget, you'll need to decide how much you're willing to spend on your promotion and how it is going to have an impact on the he reach and scope of your ad. It is mainly not about how much you spend but how you spend it on audience, targeting and image/video and copy text... However a general rule specify that one should budget at least a few hundred dollars for an ad campaign. For the reason of the promotion of the Steemit promotion on Instagram, $300 - $500 will be of great help Estimated budget | Price in Steem --- | --- $300 - $500 | 1444.01 - 2401.14 steems

Results

![Screenshot_20231031-115115.jpg](https://cdn.steemitimages.com/DQmS272D2NXSNtjQnL2mJk6SsMnefj6Gu5U9Mc1vukBySn8/Screenshot_20231031-115115.jpg) [Pixabay](https://pixabay.com/photos/digital-marketing-seo-google-1725340/) The results of the ad campaign can be tracked through the engagement of user seen on the ad call-to-action by the targeted reach audience. Ideally we can track the results of the campaign by seeing the increase in the number of followers on Steemit Instagram page as well as the number of people talking about steemit using the relevant hashtags. After following the rules, the ad become successful and the trust will be built between the community and engagement. More post from steemit needs to shared on Instagram for additional development. > I'm sure that If the right budget, strategy is put in place, the campaign will be successful and the results will be massive. ### Thanks for stopping by to read. Cc, @alexmove