### INTRODUCTION Good day everyone! Hope you're doing great? Today, I want us to look into the 3 ways in which we can be successful in the marketing field today. Our business, products, and websites need proper marketing to generate sales and traffics. This is why most companies hire social media marketers to manage their marketing on social media platforms like facebook, whatsapp, twitter, instagram, e.t.c. So, in this context, I will walk you through the 3 ways of becoming successful in the marketing world today. But before we proceed, I will like you to answer this question for me; **Are you a social media marketer of any company?** *Get your cup of coffee and relax let's get down the lane!!*

### THREE WAYS TO BE SUCCESSFUL IN MARKETING TODAY

### 1. Get the right message across We need to make sure that we are getting the right message across to our customers. This is crucial for business success. Content optimization, distribution and creation are all important steps in this process. Content optimization refers to optimizing content for search engines and social media platforms. It can be done by ensuring that the content is relevant, readable and engaging. The next step is distribution which involves getting the content in front of as many people as possible. This can be done by sharing it on social media or emailing it out to a large group of people. Finally, creating new content is also an important step in this process as it helps ensure that there is always something new for readers to see on your site or social media page. ![pexels-suzy-hazelwood-2536965.jpg](https://cdn.steemitimages.com/DQmU2ohyeetGPhmWQRe8newkjpByzVQoPecR5bQGLV7pExT/pexels-suzy-hazelwood-2536965.jpg) [source](https://www.pexels.com/photo/assorted-cosmetic-lot-2536965/) _{Products for Marketing}

### 2. Use the right channel for your target audience It is important to know the channels that are best for your target audience. For example, if you want to advertise your product on Facebook, you should know that Facebook has a lot of users in the United States and Canada. If you want to reach more people in Europe, then you should advertise on Google Ads. We can also use conversion rate optimization for lead generation campaigns. This means that we can optimize our campaign so that it will be more likely to convert into a lead or sale. Using the right channel is really a great of marketing an enormous sales on your products or services.

![pexels-tobias-dziuba-927629.jpg](https://cdn.steemitimages.com/DQmfJUhvEy4AftjZ99gK4EDqw3z3mj9mbatYGwjuD9fZ9Uq/pexels-tobias-dziuba-927629.jpg)

![pexels-anton-46924.jpg](https://cdn.steemitimages.com/DQmV3pUB3eFwojtXPj5dBjG2TQqV7YqQaaQV9dMhmAJBUBG/pexels-anton-46924.jpg)

![pexels-pixabay-248533.jpg](https://cdn.steemitimages.com/DQmNVaSbnq3vrffcQx1pRzmCu2oudRivt2DDuCToqmLdCAM/pexels-pixabay-248533.jpg)

![pexels-brett-jordan-5417837.jpg](https://cdn.steemitimages.com/DQmZFwHQnZGHGN68jtyyyVCdBENXSEcw6Bt9aPjDWevEA6W/pexels-brett-jordan-5417837.jpg)

[source](https://www.pexels.com/search/facebook/) _{Popular social media platforms for marketing}

### 3. Form a strong relationship with your audience It is important for a company to have a strong relationship with its audience because it will allow the company to understand what their customers want and need. It is also important to have a strong relationship with the audience because it will give them the opportunity to get feedback from their customers on how they can improve their products and services. In order for companies to have a strong relationship with their audiences, they should be mindful of what they post on social media. They should make sure that they are posting content that is relevant and interesting to their customers. They should also be mindful of the time-zone in which they are posting content so that people in different time zones can see it when it is most convenient for them.

![pexels-kampus-production-5935228.jpg](https://cdn.steemitimages.com/DQmYxNd3CSDGew5RDb9B9v9r3P8VkpbdqPs2e3vcXz1jcdC/pexels-kampus-production-5935228.jpg)

![pexels-kindel-media-7148443.jpg](https://cdn.steemitimages.com/DQmNWcQLDdoaJehxvkeHxTxMQzFxgx4Mc8DV7ZsoHKUeXfX/pexels-kindel-media-7148443.jpg)

_{Building Relationship with people} [source](https://www.pexels.com/search/social%20relationship/)

### Conclusion Marketing in today’s world has become the most key in generating sales and traffics to our websites and products. The marketing team is the most important asset of any company. They are in charge of the strategies and campaigns that will generate more revenue for their brand. Marketers on this platform will really understand what I am talking about in this article. Please ensure that you read the full article to learn more on Marketing, digital marketing specifically!

Am glad you read through this articleI believe you have learnt something new today.

### **I am @anyiglobal, a Computer Scientist, Software Engineer and a Blogger!**

**THANKS TO THE COMMUNITY ADMINS FOR THE SMOOTH RUNNING OF THIS COMMUNITY** Cc: @campusconnectng @whitestallion @ngoenyi