Do you want to attract convertible leads? Do you want to have access to an unlimited pool of possible clientele? Do you want other websites to give you clients? If the answer is yes, then you need a guest posting agency – why? Because it can give you exactly what you want. A guest posting agency makes sure that, when enthusiasts in your field of work read blogs and news on the industry, a link to your website is right there under their nose, carefully and strategically placed to get that person to visit your website and, hopefully, make a purchase. The pool of online potential clientele is uncapped, but you need to be there on the internet to encounter these people. Don’t just wait for them to come to you, get in their way and catch them. How do you do that? With the help of these services.

How it Works:

It all starts with an article. This article contains backlinks (your links) and is posted on a relevant blog somewhere on the internet. What happens next is that the readers of that blog and everyone else who stumbles on that blog will potentially see this article featuring your link. Remember, the people visiting these sites are warm and hot leads, meaning that they are already interested in your field. If they read the article and agree with its content, they will see your website linked there and, prompted by the connection with their favourite blog and convenience, they will click it and enter your site. From then on, they’re hooked. Let’s assume your business deals with the e-commerce of hand-made pottery and pottery utensils. The guest posting agency will write an article suitable for this field (and yes, you do have a say in this as most agencies will work together with their clients in establishing the topics) and will insert a link to your page in it. Let’s assume the article features types of pottery utensils and what each of them is used for. In this 1000-word article, a link to your website’s pottery utensils page is linked. When the readers of that blog will see the article, they will decide that they really need some of those utensils and your website will be right there for them to click. Not only does this deter them from having to Google the topic and enter your competition’s websites, but they will also associate your website with their favourite blog and establish a sentimental connection that is more likely to finish in a financial transaction. This is different from having a commercial slot on someone’s website, you know, the one you click X on when it disturbs you from reading the blog? Yeah, there’s no such thing in link building. The reader will be inclined to click on the link and check out your website not only because it was linked as an answer to a problem he was facing but because it was also read on a reliable site, meaning that he already trusts your website as well.

Benefits

That’s how link building works. A professional guest-posting agency will be able to offer you quantifiable results. Here are some of the benefits you can get from using its services: • Niche traffic: because the people originally reading the blogs where your articles are posted are already interested in the topic, that means you’re entering a pool of niche audience. • Targeted audience: all of the people entering these sites are warm leads. No one randomly reads about hydraulic pumps, they have an interest in knowing more about it, an interest you can benefit from. • Brand strengthening: just like stated above, by linking your business with reliable and appreciated industry websites, your brand will be perceived as professional simply because of that link. • Increased exposure: don’t just wait for people to find you, go and make yourself known. This service can help you with that. • Authority building: the more pages linking back to your site, the higher your domain authority grows. This helps increase your popularity on Google, making you more visible. • Rank improvement: website and search engine optimization are not complete without these backlinks and link building practices offered by such agencies. You need external blogs pointing back to your site to move up the Google scale. Guest posting agency 2

How to Choose the Best Guest Posting Agency

If you’ve started to see how important this service is and how helpful it can be for your business to use their services, then you might have already typed on Google what’s the best guest posting agency and the results are very numerous. Don’t just believe everything on the internet, everyone tries to make their website look the best and that’s not a bad thing, but there are things you can look into to make sure you’re not falling victim to good copywriting and SEO secrets. • A professional company will have case studies on their website: if you’re the best, then there’s no need to shy away from providing proof, right? Make sure the company you’re considering has a case study section on their website • Experts are confident in their capabilities and are not scared to demonstrate them. A reliable company will offer some sort of guarantee or a money-back policy if you’re not pleased with their services. This confidence comes from years of experience and expertise which led them to the creation of fail-proof strategies that will work for your website as well. • Another important aspect is transparency. A guest posting agency works on your behalf, it is your website they’re linking and it is your reputation that’s on the line. A professional company will be open not only about their pricing, but also about the articles they’re posting and the mechanism they use, so that you’re always up to date with their activity regarding your business.

Conclusion:

If you’ve never used the services of a guest posting agency, you’re missing out. Give it a try and see for yourself, what it is like to have people coming to you ready to purchase your product or service.