Another Blockchain startup AdEx focussed on building a decentralized ad exchange platform, has announced that it will hold a token allocation event, scheduled to kick off shortly – on June 30th, 2017.The project, a Blockchain-based ad exchange that seeks to replace common centralized solutions which are prone to ad frauds and privacy violations – seeks to raise 40 000 ETH to bring new advantages of Blockchain technology to the online ad market.The AdEx token, ADX, is an ERC20 compliant coin, a standard protocol for smart contract systems on top of Ethereum which will ensure interoperability with other Ethereum-powered solutions.In order to effectively manage the perfect supply of native tokens for the token sale, AdEx has partnered with the WINGS Foundation, the developer of WINGS DAO. Adex will also use the social graph of the WINGS DAO crypto-experts to maximize potential project backers who can serve as product champions and evangelists for AdEx to rapidly go-to-market.The token sale will have the following terms:

Start date: June 30th, 2017
End date: July 30th, 2017
Overall supply of tokens available for sale: 80,000,000 ADX
Price of tokens: 1 ETH = 900 ADX
Campaign cap: 40,000 ETH, no minimum cap

Over the token sale campaign, 80 per cent of all ADX tokens will be available for distribution among the supporters. Out of the remaining twenty per cent, 16 per cent will be tapped for AdEx developers and advisors, which will be vested for a year to ensure smooth development of the platform. The remaining 4 per cent will be distributed between WINGS DAO community and the bounty campaign participants.During the token allocation event, only ETH contributions will be accepted and the Main net address for contributions will be published at http://tokens.adex.network once the token sale has kicked off.